Organised by the Hong Kong Digital Entertainment Association (HKDEA), with the Hong Kong Productivity Council (HKPC) serving as the implementing body and funding support from the Cultural and Creative Industries Development Agency (CCIDA), 20 local Hong Kong creative companies will travel to Brussels, Belgium to participate in the Hong Kong Pavilion at UnitedXR Europe 2025. The Pavilion will showcase the city’s innovative achievements and frontier technologies in the fields of artificial intelligence (AI) and extended reality (XR) to a global audience.

Beyond the technological showcase, the Hong Kong Pavilion also provides a unique opportunity for exhibitors to connect with international buyers, investors, and potential partners. This valuable platform enables Hong Kong’s creative industries to explore new markets and establish cross-border collaborations, thereby reinforcing the city’s growing influence and competitiveness in the global digital entertainment and technology innovation sectors.